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6 Tools and Strategies To Find A Profitable Niche in 2024 [WITH EXAMPLES]

Published: at 07:00 PM
Time to read: 7 min
Author: Mouad Nassri
Featured image for 6 Tools and Strategies To Find A Profitable Niche in 2024 [WITH EXAMPLES]

Outline:

  1. Introduction
  2. Google advanced search
  3. Look for something special coming soon.
  4. Youtube filters
  5. Google trends
  6. Twitter
  7. Reddit

1. Introduction

Most blog posts out there do not provide practical ways and strategies that you can use and practice to achieve good results. In this article, I want to share with you in detail 6 practical methods, complete with images and live demonstrations, to show you exactly how to find profitable niches and understand how audience behavior and trends work behind the scenes.

Whether you are doing arbitrage or managing an online store, these strategies will help you boost your income and achieve good results.

The following strategies are real methods that I have personally used for years, and they work perfectly.

Google’s search engine provides an advanced search mechanism to help you narrow your search results with different criteria, such as language, region, and last update time.

The most important criterion we will focus on is the time filter, which helps us get the content published or updated in the past hour, past 24 hours, or past week and start analyzing what our competitors are posting about and how they are working.

You should see a page with sections like following:

Keywords section

Google trends keyword section

This section is responsible for taking the keywords and the general topic or category you want to work on. It includes several fields to specify and filter your results, such as exact word or phrase, and excluding certain keywords from your search. For example, let’s use the keyword camping to see what we can find.

Filters section

Google trends filters section

This section will help you narrow and fine-tune your search results to get exactly what you want by specifying the language, selecting the region (if you want to target a specific country), and choosing the last update/publish date, among other filters. Of particular interest is the last update filter, which allows you to filter content by date and show only content published in the last week. This enables you to analyze what people and marketers are publishing and what audiences are currently searching for!

Now once you put the keywords, and apply the filters, click on Advanced Search button to get the results.

You should gather a couple of products and articles, and this is where you start analyzing the results. Take note of the keywords that are repeated in many articles and product listings. In our example, I found that many people are posting and selling knives and tents, indicating a high demand for camping tools, especially knives and tents, which are viewed by many people.

If the results do not show any common keyword or niche, you can specify more keywords in your advanced search by typing something like: camping tools, to help google gives you more results about something more specific.

This is the first step to begin with, to get an idea about niches within a category, and then start digging deeper to find the perfect niche to focus on.

2 Youtube filters

Just like Google search engine provides an advanced search mechanism, Youtube also provides some advanced filters to help us narow our results and get trending and profitable niches.

Youtube filters button Youtube filters modal

Here what you can do, is selecting select the following filters:

These two filters help us find the most viewed videos in the last week, giving us insights into subjects and niches that are in high demand and garnering significant traffic and interest.

Sometimes, you may need to experiment with keywords in the search input by using main keywords to identify niches based on popular videos that reflect audience interests. For instance, if you search for camping tools and apply the filters, you might find that some of the high-traffic niches include:

Google also offers a tool called Google Trends which helps you analyze the high traffic keywords and the rising ideas and topics that are popular in Google Search along with the similar queries and graphs to simplify the process of identifying a good profitable niche.

Start your niche research by opening google trends, and type the keyword camping. You should be able to see the following sections:

Google trends interest section Google trends countries stats section Google trends related queries section

The section of particular interest for us is the last section, specifically Related queries, where you can discover trending topics and keywords that provide insights into what people are currently searching for.

Within Related queries, you can view more related queries by clicking the pagination arrow buttons at the bottom, allowing you to see all the trending topics related to that keyword. From this section, you can select the rising queries and conduct quick research on Google and possibly in Amazon’s tools section. Search for keywords like camping car or camping tent to discover what products people are buying and demanding. This research helps in identifying profitable niches based on current consumer interests and trends.

You can take two or three rising queries and combine them into one blog post or product, taking advantage of the high-demand topics to attract many visitors and traffic to your business.

Google trends also give you the ability to target specific countries and see what is rising and what people on that country are searching for.

4. Look for something special coming soon

It’s not mandatory to focus only on niches that are currently trending. Instead, you can also capitalize on upcoming topics, holidays, or special days that are approaching in the next few days.

For example, as Black Friday approaches, you can start creating content and preparing products to target this special day. Offering deals and promotions can attract visitors and shoppers interested in taking advantage of Black Friday sales.

You can search for international days or weeks in your country or any other country you want to target, or find a special day by Googling ‘upcoming special days in 2024’ to discover opportunities that align with your interests and business goals.

Writing or buying products that target special days can be a good opportunity to capitalize on, but it’s important to keep in mind that these types of niches are occasional and may not last for a long time.

When it comes to public opinion and trending ideas and topics, nothing can beat Twitter, since it cares about freedom of speech and opinion. You can get a general idea about what people care about by looking at trending hashtags and posts, and extract rising niches.

You can find profitable niches just by regularly checking the trending section to see current rising topics and ideas. This can help you gain insights about emerged topics and conversations that might become profitable niches, and what the audience searches for and cares about.

On Twitter, when you see people with different backgrounds, maybe from different countries and regions, talk and share opinions and tweets about something, make sure to use this interest to bring as many visitors as possible to your business through this topic.

6. Reddit

Reddit is also a popular platform for communities and public opinion, where you can conduct real-time research to find profitable niches.

You can easily discover profitable niches by analyzing trending threads and posts within the subreddits you are interested in, observing how many people are discussing and interacting with topics.

Try to assess the community size and the number of active users online to gauge the level of interest and engagement. The larger and more active the community, the easier it is to identify a niche.

Certain subreddits, like r/IAmA, have significant followings where individuals from diverse backgrounds initiate discussions by allowing redditors to ask them anything. Here, you can observe and analyze popular topics that garner widespread interest and frequent discussion, attracting a large audience.

With some effort and research, you can uncover numerous profitable niches by observing what topics genuinely interest people within large communities.

Conclusion

Finding a profitable niche and building a business around it is the most critical and important phase of any business model. Discovering a successful niche can be challenging these days, but with a clear vision, organized strategies, a well-thought-out plan, and a bit more research and effort, you can identify a promising niche to pursue.

By employing the strategies mentioned above and gaining insights into audience behavior and preferences, you can increase your chances of success and find a profitable niche.